More people are buying and selling homes online than ever before. Studies show that over 90% of home buyers start their search online. They spend many hours looking through thousands of listed properties before deciding which ones to pursue.
Having your home showcased online is therefore a must if you want to find buyers fast. But selling your home online for the first time can be challenging.
However, with the right information, you can do it. You can remove the stress that comes with doing open house offers and the several activities involved with selling a house in person.
So, if you haven't done it before, or you want to learn more about selling your home online, here are five tips to keep in mind.
Work With An Agent You Can Trust
Since many buyers do their searches online, you want to get the most exposure for your home online. That means getting it on the multiple listing services (MLS). This is an online database of all homes on the market by a real estate agent.
To ensure the information shared on the database is accurate, up-to-date, and trustworthy, only licensed agents can post details of your home like photos on their local MLS. Therefore, it may be wise to work with a real estate agent to tap into this market.
Working with an agent also means they'll market your home online. The majority of agents are savvy with other marketing platforms such as social media and Zillow to get your listing in front of many potential buyers.
List Your House Remotely
Platforms like Zoom, Skype, and GoToMeeting have made it possible for sellers to conduct virtual consultations. Here, sellers walk potential buyers through their homes remotely, so they get a sense of the layout.
You can take your videos and photos and have them edited by an agent or allow the agent photographer to do the job for you. Many sellers say they have sold homes virtually this year more than ever before. You can do it too.
Set A Realistic Price
Setting a sales price can be a nightmare for many sellers. Set a high price and you may never get an offer. Set a low price and you may lose thousands of dollars.
If this becomes a challenge for you, use these two methods:
- Get an evaluation: Get your property appraised by a professional. Buyers are more likely to trust the information since a professional evaluation relies on facts, not sales motive.
- Look for similar homes in your area: Keeping your eye on local properties similar to your home can give you a good idea of pricing.
Target Home Developers and Buyers
One of the fastest ways to sell your home online is to target developers. These are companies that buy homes online as is. The process is relatively simple:
- Reach out online
- Ask for an offer
- Share photos of your property
- ASet a closing date
This strategy removes stress and fast-tracks the entire process. You get to sell your house at no extra costs, without renovating, and without a real estate agent involved.
iBuyer and Zillow Offers are examples of such markets. When you sell to them, you're not dealing with traditional buyers who intend to live in the house. These buyers offer streamlined processes. The cash offer you receive is usually based on an automated valuation model.
Market Your Home Online
Selling your home online entails wearing many hats. You must do whatever it takes to attract potential buyers. Even if you hire a real estate agent, you can still market your property by sharing it online, keeping it neat, and decluttering.
As you can see, selling your home online for the first time is challenging, but not impossible. By following these tips, we hope you increase your chances of getting a good offer. Good luck!